Whether your target audience is homeowners looking to remodel or builders working on brand-new developments, your products are the bedrock of your business. It’s up to you to demonstrate the quality, aesthetics, and durability of those products, and there’s no better way to do so than with custom displays. Let’s explore the crucial link between sample displays and driving sales growth in the construction industry.
Making Consultations Mobile
Are you expecting all customers to make their decisions either online or in your showroom? If so, it’s time to take a look at what your competitors are doing. In-home and on-site consultations are an industry staple for construction materials and products. If you don’t offer them, you’re probably missing out on customers who will go elsewhere for convenience. Custom display boards and binders are the perfect solution for miniaturizing your showroom to make it mobile-friendly.
Creating a Tactile Sales Experience
Maybe you already have your sales team out in the field, but all they have to offer are catalogues and digital portfolios. While technology has certainly come a long way, allowing for display options like 3-D renderings and virtual portfolio tours, nothing beats the hands-on experience. Your customers want to get a feel for the products they’ll incorporate into their construction projects. Custom displays allow them to not only handle your product samples but also visualize exactly how they’ll look alongside existing design choices.
Letting Product Quality Speak for Itself
Today’s consumer is savvier than ever. Even when you’re selling products to the average homeowner, you should expect your customers to have a high level of knowledge about what they need and how your products compare to others. It’s no longer enough to assure customers that your products are high in quality. It’s not even enough to show them your five-star reviews. To secure more sales, you need to let the quality of your products speak for itself by creating tangible product displays that customers can interact with.
Increasing Your Brand Awareness
You’re starting to understand the benefits of displaying your products, but why do those displays need to be customized? When you create a custom display, you have the opportunity to seamlessly and professionally incorporate your branding into the display materials. For every potential customer who sees your products alongside your logo, you increase brand awareness, which is the first step toward making a sale. After all, no one is going to buy from your company if they don’t know who you are or what you sell.
Staying Prepared for Tradeshow Season
In the construction industry, nothing compares to trade shows. In the trade show environment, you can get hundreds of new leads without ever having to leave your booth. The only catch? Your booth needs to be attention-grabbing. With custom displays, you’re ready to set up a branded and informative tradeshow booth with ease.
Ready to bring your construction industry sales to new levels this year? Get started with Exalt Samples, a leader in construction sample displays for businesses of all sizes.
With an emphasis in the building products industry, Exalt Samples provides hands-on marketing solutions to a wide range of customers here in the Dallas/Fort Worth area and around the US.
