The Ultimate Checklist for Designing Custom Displays That Sell

According to recent statistics from Conference Source, nearly 80% of trade show attendees believe that trade shows help them decide which companies and suppliers to invest in. How can you make sure that your contracting company wins over more builders, designers, and homeowners at your next show? Read on for the ultimate checklist for designing custom displays that sell.

Determine Your Sales Strategy

Make sure you’re working towards measurable results. When you have specific goals and metrics in mind, you can use that data to create future displays that are even more successful than the last.

To get started, determine your sales strategy. Are you hoping to maximize overall sales by highlighting your bestsellers? Is your aim to bring attention to new, discounted, or overlooked products?

While determining your sales strategy, you’ll start thinking about which products and materials you want to display and how you want them to look together.

Find the Right Display System for Your Materials

Now that you know which materials you intend to display, it’s time to consider your display options. Sample boards are a great starting point for product samples such as wood flooring, tiles, and kitchen hardware.

At Exalt Samples, our sample boards are 3/16” thick and constructed of sustainably sourced MDF. We offer a wide range of sizes, all sturdy enough to hold multiple product samples and travel with you to multiple trade shows and one-on-one consultations.

Sample boards are the ideal choice for construction and design materials because they offer display versatility. Waterfall stands, straps for strap sets, binders, and tote displays can all create unique visual and tactile experiences for your customers and clients to interact with.

Prioritize Quality and Customization

You believe in the quality of your building materials, but now it’s time to build that same level of awareness and trust in buyers. A flimsy or poorly constructed sample display can reflect negatively on your professionalism.

Ideally, you want a sample display that spreads brand awareness without drawing attention away from the products themselves. The high quality and customization options offered by Exalt Samples will do exactly that.

Adding your branding to your sample display ensures that customers will directly associate your great products with your company. In a trade show environment where you’re side by side with your competitors, brand recognition is crucial.

Create a Sensory Experience

Whether you’re marketing your products directly to homeowners or to new construction builders, the sensory experience matters. A great display certainly provides a better visual, allowing buyers to enjoy an accurate representation of things like grain and color, but it should also encourage tactile interaction.

Choose a display that invites buyers to handle your products. For example, a strap set makes it easy to touch kitchen hardware to experience the smooth, durable finish. Waterfall stands allow buyers to pull out and compare different flooring samples to see subtle differences in color and texture.

At Exalt Samples, we have a display solution for everyone. Contact us, and let’s start customizing your sample displays today.