Developing a sample design strategy that enhances your brand and impresses customers is no small feat. In the building materials industry, product samples are excellent trade tools that allow you and your sales staff to convey the quality and worth of your products. But for your samples to be effective, they must be high quality and created with the customer in mind. Exalt Samples understands the needs of those in the building materials industry. Here are four ways our samples will help your products “pop” and keep your brand at the forefront of your customer’s minds.
- Create Touchpoints
With building materials, the impact of your products goes beyond the visual and enters the tactile. People want to touch products and feel their quality. Whether you are selling carpet, tile, roofing materials, fencing, or something else—your samples should invite your customers to use their sense of touch. Encouraging your customers to interact with your samples can create a strong association in their brains between your products and the project at hand. To invite potential customers to touch your samples, focus on creating samples with different textures. Embossing and debossing can add quality to your samples, while creative use of matte and glossy finishes can also create dramatic, attention-grabbing details.
- Utilize Color Theory
For years, color theory has been a critical marketing strategy for a good reason—it works! The psychology of color has been studied many times and proves that humans tend to associate different colors with specific emotions and vibes. Red can be passionate, exciting, and powerful. Yellow can be happy, optimistic, and attention-grabbing. Green can invoke nature and growth. Blue emotes calmness and peace. Purple can elicit a feeling of luxury. When choosing which colors to place together on a sample board, be mindful of the effect they have together, and which colors will naturally draw the viewer’s attention. Thoughtful color combinations are pleasing to the eye and give the impression of refined taste.
- Showcase Options
You know the many varied ways you can apply your product during a building project. For example, tiles will look different depending on the layout and grout. Including the various options with your sample materials can ignite your customer’s imagination and get them thinking about the possibilities. Providing a holistic view of what your product could look like in a finished project takes the abstract and makes it concrete. It can be difficult for some customers to envision the final look of a product. When you give them a window into the potential of your product, they will be more likely to want to use that product.
- Create Digital Links
Utilizing QR codes can help extend your product experience into the digital realm. Once your customer scans the QR code with your sample, they can take the image and information with them. This is also an effective way to link your product to other helpful marketing materials like application videos, social media platforms, and product information pages on your website. This is a great way to continue the customer interaction long after your in-person meeting.
Exalt Samples understand the building materials industry. We know what your customers are looking for and understand how to create eye-catching samples. Our effective sample strategies can be customized to meet your company’s specific needs.