Highlighting Different Roofing Materials with Displays by Exalt Samples

As a professional roofing contractor, you know the importance of the initial roofing consultation. Are you providing the right roofing materials in displays that will educate your clients and secure the contract? If not, Exalt Samples can help.

Our sample displays make it easy to show potential clients the roofing materials you have to offer so that they can make an informed choice.

Popular Roofing Materials to Showcase in 2023

Due to the shifting housing market, many homeowners are opting to renovate rather than sell and move. As a result, they’re looking for roofing materials that are both durable and attractive. Displays by Exalt Samples can help you to showcase these popular roofing materials.

Asphalt Shingles

Asphalt shingles are far and away the most popular roofing material across the nation. Homeowners are drawn to asphalt not only because it’s the most economical choice but because they have a wide range of colors to choose from.

Waterfall stands and display boards make it easy to display asphalt shingle samples so that clients can view their options against the backdrop of their home. With tangible samples, they’ll know that what they’re seeing is true to color, which photography doesn’t always guarantee. Plus, displaying asphalt shingle samples for your clients will increase their trust that the affordability of asphalt shingles doesn’t come at the price of quality.

Composite Shingles

Composite shingles (aka synthetic shingles) are a relatively new option for residential roofing. While they are picking up in popularity, even experienced homeowners may be unfamiliar with composite shingles.

When you’re hoping to increase sales on a new line of roofing materials, it’s crucial that clients understand what it is that you’re selling. To believe that recycled materials or engineered polymer could closely mimic high-quality cedar shake or slate shingles, they’re going to need to see for themselves. A display board will allow clients to examine up close and personal the impressive quality and durability of composite materials.

Cedar Shake

Cedar shake gets its appeal from its beautiful appearance and organic shape and texture. It is also one of the more expensive roofing materials that doesn’t offer the same durability as some similarly priced options. Homeowners that opt for cedar shake typically have more disposable income and a vested interest in the aesthetic of their home.

To appeal to these aesthetically minded clients, you’re going to need an attractive display to showcase your cedar shake options. Because of cedar shake’s three-dimensional qualities, a sample display board is often the best choice. This will also allow you to demonstrate the tactile differences between hand-split cedar shake and tapersawn cedar shake while also giving clients a sense of how much one cedar shake tile will differ in texture and color from another.

Standing Seam Metal

Standing seam metal is a great choice due to its durability and versatility. Not only does standing seam metal come in a wide variety of colors but you may also offer custom finishes to meet your clients’ desires and needs. Plus, standing seam metal is becoming a popular choice for smaller projects like dormer replacements, covered porches, and carports.

Because standing seam metal is often manufactured in large panels, you’ll need custom display options to bring to your consultations. Many homeowners don’t realize how attractive and durable standing seam metals roofs are, and a display is the perfect way to professionally showcase your samples.


When it comes to durability, few roofing materials can stand up to slate shingles. If your client is looking to invest in a new roof that won’t require replacing for up to 200 years, it makes good sense to point them in the direction of slate. However, slate isn’t always an easy sell thanks to its high cost and long-running installation time.

When you’re in the business of selling premium roofing materials like Italian slate, you’re going to need a premium display system. We can custom design your waterfall stands or display boards to reflect your high-end branding. While the price tag might give some homeowners pause, seeing your premium slate shingles in person will help to persuade them that it’s a worthwhile investment that will improve curb appeal and increase property value.

Contact Exalt Samples for Custom Display Materials

With more homeowners opting to stay in place, now is the time to help clients find roofing materials that will appeal to their taste, property goals, and budget. The roofing materials we’ve discussed here are some of the most popular with homeowners this year, and Exalt Samples can help you to create custom displays to make them shine.